Swot Analysis A Swot - 777 Words

A SWOT analysis guides you to identify your organization’s strengths and weaknesses (S-W), as well as broader opportunities and threats (O-T). Developing a fuller awareness of the situation helps with both strategic planning and decision-making. â€Å"It is an analysis is a strategic planning method used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project or in a business venture. It involves specifying the objective of the business venture or project and identifying the internal and external factors that are favorable and unfavorable to achieving that objective. SWOT is a tool to help evaluate your strengths, weaknesses, opportunities, and threats associated with a specific opportunity of interest, such as a job, Completing a SWOT Analysis will help you focus your job search. SWOT is composed of four quadrant categories, which are: Strengths - In a SWOT analysis, strengths describe the core competencies of a business, strategic factors that may make a certain project more likely to succeed and areas where the business may have advantages over other similar businesses. For example, if an established cereal company plans to launch a new product, brand recognition might be listed as strength. Businesses that are aware of their strengths are better able to improve and exploit them to their advantage. Weaknesses - Weaknesses are things that can make a certain project less likely to succeed and areas where a company is particularly lacking.Show MoreRelatedSwot Analysis Of Swot And Swot Analysis738 Words   |  3 Pagesknown as SWOT analysis. The SWOT analysis is business analysis method that business can use for each of its department when deciding on the most perfect way to increase their business and future growth. This procedure identifies the internal and external strengths, weaknesses, opportunities and threats that are in the markets. SWOT analysis helps you decide your position against your competitors, identifies best future opportunities, and highlight current and future threats. SWOT analysis is an acronymRead MoreSwot Analysis Of Swot Analysis : Swot1223 Words   |  5 PagesOnStar – SWOT Analysis To help OnStar determine if home monitoring services should be added to its list of products and services, a SWOT analysis should be completed. A SWOT analysis is a situation analysis or tool used to identify the strengths, weaknesses, opportunities and threats of an organization (SWOT Analysis Definition | Investopedia, 2005). Thus, it is a basic straightforward model that determines what an organization, like OnStar, can and cannot do, as well as determines its opportunitiesRead MoreSwot Analysis : Swot And Swot2320 Words   |  10 PagesSWOT analysis focuses on the internal factors which are the company’s strengths and weaknesses as well as the external factors which are the opportunities and threats which are gained from situational analysis, which focuses on summarizing all the pertinent information acquired about the key three environments of internal, customer, and external (Ferrell Hartline, 2014, p. 39). A SWOT analysis further gives a company precise advantages and disadvantages in satisfying the needs of its selectedRead MoreSwot Analysis Of Swot Analysis : Swot911 Words   |  4 Pages SWOT Analysis In the article â€Å"SWOT analysis† Harmon (2015) offered a definition for SWOT analysis, the purpose of the SWOT analysis, the advantages of performing a SWOT analysis, and outlined and discussed the four components of the SWOT analysis. SWOT analysis is a planning and brainstorming tool that helps people evaluate an idea or project for a business or formulate a business plan (Harmon, 2015). It should be noted that SWOT analysis is an acronym for Strengths, Weaknesses, OpportunitiesRead MoreSwot Analysis : Swot And Swot1081 Words   |  5 PagesSWOT Analysis: A SWOT analysis (SWOT matrix) first used by Stanford Research Institute during 1960-1970 and it was presented by Mr. Albert S. Humphrey a American business and management consultant by using data from fortune 500 companies. We can succeed in our life if we use our talents to our full extent. Similarly, we‘ll have some problems if we know our weakness are, and if we manage these weaknesses so that we don’t matter in the work we do. To understand more about our self and our externalRead MoreSwot Analysis : A Swot1371 Words   |  6 Pages SWOT analysis is valuable in understanding and revising the position of the company before decisions are made about company direction or the application of a new business idea. PEST is a tool to assess external factors. It is useful to complete a PEST analysis before a SWOT, although it may be more useful to complete a PEST analysis during, or after, a SWOT. SWOT and PEST are vital in determining the success of a business. SWOT analysis is a form of situational analysis in which internal strengthsRead MoreSwot Analysis : Swot And Swot1957 Words   |  8 PagesSWOT analysis focuses on the internal factors which are the company’s strengths and weaknesses as well as the external factors which are the opportunities and threats which are gained from situational analysis which focuses on summarizing all the pertinent information acquired about the key three environments of internal, customer, and external (Ferrell Hartline, 2014, p. 39). A SWOT analysis further gives a company precise advantages and disadvantages in satisfying the needs of its selected marketsRead MoreSwot Analysis : A Swot1708 Words   |  7 Pages A SWOT analysis is â€Å"a structured planning method used to evaluate the strengths, weaknesses, opportunities and threats involved in a project or in a business venture.†(en.wikipedia.org/wiki/SWOT analysis, 03/11/14). A swot analysis can also be used to examine a person’s attributes. The strengths and weaknesses usually are internal factors whereas threats and opportunities are mainly external. Advantage Disadvantage Internal Strengths 1. Self-motivated 2. I am organised; accurate and pay attentionRead MoreSwot Analysis : A Swot852 Words   |  4 PagesStrength, weaknesses, opportunities and threats, commonly known as a SWOT analysis is used by businesses. Organizations use the SWOT analysis technique to figure out and understand their areas of strong suits (strengths), their inevitable flaws (weaknesses), prospects that the organization could look into (opportunities) and things that pose as intimidations to the organization (threats). There are many obstacles to overcome when it comes to international expansion. Obstacles such as; language andRead MoreSwot Analysis : The Swot1888 Words   |  8 PagesThe SWOT analysis, a strategic planning tool was developed by Albert Humphrey in the 1960’s and 1970’s. Albert is said to have come up with this strategic planning tool through the use of data the Fortune 500 companies in the United States of America at that time (Lancaster Massingham, 2011). A SWOT analysis determine s the strengths, weaknesses, opportunities and threats, which are a relevant part of any organization especially the ones that get involved in new ventures. This tool assists the users

My Foundations Learning Free Essays

This essay will explain what My Foundations Lab Is as well as explain what a Path Module is. Also this essay will tell you about my learning’s, my weaknesses and my strengths as well as the module I completed. You’ll find where to get help and different path module names and styles. We will write a custom essay sample on My Foundations Learning or any similar topic only for you Order Now My Foundations Learning Path My Labs Plus Is an essential part off student’s success at AAU University. By participating In different labs through ones studies they will learn many new things. One particular lab is The My Foundations Learning Path Builder Program otherwise known as the MFC Path Builder. There are three different path builders that you must complete to develop a path module for each. These path builders are Reading, Writing and Math. After completion of each one you will get an individual path module that Indicates what you need to work on In each subject. While doing my MFC Path Builder I began to feel Like I was In school again. The first path I completed was that Reading path. Reading is not one of my strongest mints and I know I can always use any extra help when it comes to my reading comprehension. Knowing this I decided that I would use this path as my path module. There are four different modules for completion. I have mastered the first two modules during testing the last two are the areas I need to work on. These areas are Reading Intermediate and Reading Advanced. The Reading Intermediate module has several different links In It that help to Improve your reading comprehension, your understanding of topics, main ideas and it also teaches you how to work on active reading strategies. When I started my MFC Path Builder lab I did not understand what the lab was about. I thought I had to complete each path, than complete every module and its contents. I worked on my paths In the evening when my house was quiet, so I could apply myself 100%. After Tuesdays Discussion Board I realized I had done more than I needed ton my Path Builder. Because of this I was able to relax a bit and take a step back and evaluate my progress. I found that my weakest path is MATH! I did horrible on this path. I mastered only 2 of 20 different modules from testing. These modules are Decimals and Ratio, Portion, Percent. Knowing this I will have stay focused and set up a plan so that I can develop the math skills needed for my studies. Such skills that I will need to focus on are; Linear Equations, Inequalities, Exponents, Polynomials, Geometry, Algebra and more. Using each of the different modules developed from my lab tests I will be able to go back and complete each module. Each of the modules left to complete will be pent applying and truly trying to learn all the materials. I will have to create a plan to complete these based on my academic needs during each course I take. One great thing Vive learned is that help Is Just a click away when working on the different modules. There Is a Help link that has different options for help. I think one of my soon to De Advocates Is going to De ten Pearson I tutor service – Matt. Also IT I need more help than what the lab may offer I know that I can contact my academic advisor and he will help me to find all the help I need. How to cite My Foundations Learning, Papers

In her lifetime Emily Dickinson wrote over 1,775 poems, none of which were published while she was still alive Essay Example For Students

In her lifetime Emily Dickinson wrote over 1,775 poems, none of which were published while she was still alive Essay In her lifetime Emily Dickinson wrote over 1,775 poems, none of which were published while she was still alive. Dickinsons writing styles and formats reflected several movements of her era including the revival of Puritanism, feminism, Transcendentalism, and Romanticism. These movements influenced the lifestyle and writing of Emily Dickinson. Emily Dickinson has shaped much of feminist criticism. Throughout the growth of feminist criticism Dickinson is still the focal point. Dickinsons poetry also shows evidence of a feminist humor. Feminist studies of Dickinson include her relationships as well as alleged relationships in regards to her sexuality, her humor in a satirical sense when looking at the women of her time, as well as even challenging the idea of Dickinson as an eccentric recluse. Even with humor evident in her poetry feminists do not debate the fact that elements of tragedy also influence her poetry. Elements of tragedy seen in Dickinsons poetry, especially of death and the emphasis of human mortality, are derivative from another movement of her time. American Romanticism included themes of nature as well as death mortality in what is referred to as Dark Romanticism. Dickinsons Puritan heritage was another influence that affected her lifestyle from an early age. Dickinson uses such devices as sacramental imagery from her childhood religion. Dickinson was born into a prominent and staunchly religious family and rebelled against her upbringing in religion and social prominence in her later years. Her reclusiveness as well as her apparent Transcendentalist views was a result of Dickinson and her fathers differing opinions about life, mankind, and the world they lived in. Some critics believe that in rebellion against her staunch Puritan heritage and upbringing Emily Dickinson became more of a transcendentalist. Many ties have been made between romanticism and transcendentalism and many of Dickinsons contemporaries fit into both categories. Possibly the greatest indication that Dickinson had inclinations from transcendentalism was the amount of text in which nature takes a central role. Emily Elizabeth Dickinson was born on December 10, 1830 in Amherst, Massachusetts to a prosperous and well known family wikipedia. Dickinsons grandfather was one of the founders of Amherst College, and her father, Edward Dickinson, was a prominent lawyer as well as treasurer for the college wikipedia. Dickinsons father also served on the Massachusetts General Court, Massachusetts Senate, and the US House of Representatives wikipedia. Dickinsons mother, Emily Norcross Dickinson, was a shy and quiet woman who was chronically ill. Dickinson had one brother and one sister: William Austin Dickinson and Lavinia Norcross Dickinson wikipedia. Dickinson grew up in her familys Amherst home, and attended the nearby Amherst Academy until the age of seventeen, when she transferred to Mount Holyoke Female Seminary wikipedia. After less than a year of attending the seminary, Dickinson took ill and her brother William, more commonly known as Austin, was sent to bring her home. Aside from a few trips to Boston and various other locations after coming home from the seminary, Dickinson spent her entire life living in her fathers house. She dressed only in white and developed the reputation of being anti-social and an agoraphobic recluse wikipedia Myers. Dickinsons experience at the seminary may well have fueled the fire of her independence and been one of the contributing factors for her decision to stop attending church, and retain her reclusive and anti social reputation. Dickinson never married, and her relationships and alleged relationships are still studied and debated. Dickinsonquot;s emotional life remains mysterious, despite much speculation about a possible disappointed love affair. Two candidates have been presented: Reverend Charles Wadsworth, with whom she corresponded, and Samuel Bowles, editor of the Springfield Republican, to whom she addressed many poems Books and Writings 1. Some critics are challenging her sexuality and believe that there was more to her intimate relationship with friend and sister-in-law Susan Huntington Gilbert than meets the eye. Her relationships and sexuality have become very controversial amongst biographers and critics alike. Dickinson lived most of her life alone in her house, reclusive and anti social. Emily Dickinson died on May 15, 1886 of Brights disease. Although regarded as one of the most prominent 19th century poets, Dickinson did not publish any of her works in her lifetime. After Dickinsonquot;s death her poems were brought out by her sister Lavinia, who co-edited three volumes from 1891 to 1896 Books and Writings 2. Despite arguments and critics, Emily Dickinson is still a widely read poet. Although interest in one or more lovers continues, as does attention to the poetquot;s religious quest and to her quiet subversion of gender assumptions, Emily Dickinsonquot;s poems steadily gain recognition as works of art, both individually and collectively, especially when read in her original fascicle groupings, which establish not just her unquestionable brilliance but her frequently underestimated artistic control Modern American Poetry 2. Emily Dickinson was one of the greatest American women poets of all time. As much as feminist studies of her have changed and shaped our understanding of her life and poetry Dickinsons impact has been no less important on the development of feminist criticism. Emily Dickinson has been the center of feminist criticism in all the stages of its development. As feminist criticism has grown and matured Emily Dickinson has remained the focal point Handbook 342. Some feminist critics have even challenged the popular notion of Dickinson as reclusive, eccentric figure. They have underlined her intellectual struggle and passive aggressiveness. They claim Dickinsons verse is full of allusions to volcanoes, shipwrecks, funerals, and other manifestations of natural and human violence, which she hide into her writings Books and Writings. Although some view Dickinson as morbid and morose, some of her poetry does present more than just her views about death. As feminist criticism has grown in its field the conceptions of Emily Dickinson have grown as well, changing throughout the decades from her place in a literary world dominated by men, to linguistic and psychoanalytic approaches to her poetry and life, and concluding in the 1990s with explorations of her lesbian identity and her relationship with Susan Gilbert Handbook 342. Dickinson encouraged the move of feminist criticism from narrative explanations of women writers into stylistic analyses of their work Handbook 342. Through the changing opinions and conceptions of Emily Dickinson throughout the development of feminist criticism one common dividing line has remained between the critics that wish to classify Dickinson as a nineteenth century poet and those who wish to classify her as a modernist poet. Dickinsons traits and characteristics allow her to escape all efforts to contain her to one particular genre or another. Adrienne Richs reading of Emily Dickinson and her later published essay point out that Emily Dickinson seems to regard herself as an imperious energy and her poetic creation as a form of aggression. Rich transfigured understanding of Dickinson and of poetic power in women. Rich also focused attention on the enraged Dickinson of the first feminist conceptions, and turned attention to the little read poem My Life had stood- a Loaded Gun which was to become the centerpiece of the feminist criticism of Dickinson. TennesseeWilliams of his work EssayDickinsonquot;s poetry is closely related to other American Romantics influenced by Puritanism Edison 1. One aspect of spiritual representation in the poetquot;s work that has somehow escaped critical attention is Dickinsons use of sacramental imagery. Throughout her poetry, Dickinson again and again comes back to images of the Christian sacraments in a quest for spiritual truth Klein 1. For Calvinists two sacraments, baptism and communion, symbolize Godquot;s promises to his fellowship of believers, and initiate a meaningful spiritual life Klein 1. When Dickinson finds the sacraments of the formal church empty and distant from her own experience, she moves away from these constraints in poetryà ¢Ã¢â€š ¬Ã‚ ¦. Dickinson begins with the tools of Calvinism, such as the raw materials of the language, and is imaginatively challenged by the idea of sacrament, but denies tradition by converting doctrine into her own vision Klein 1. Religion is also evi dent in the style of Dickinsons poetry. The style of her first efforts was fairly conventional, but after years of practice she began to give room for experiments. Often written in the meter of hymns, her poems dealt not only with issues of death, faith and immortality, but with nature, domesticity, and the power and limits of language Books and Writers 2. It is legitimate to suggest that Dickinson, although she excluded much of her life from the church, recognized the importance of spiritual experience and connection to the God Klein 2. Aside from the obvious thematic of her work, the poetquot;s correspondence documents these values. Not only was Dickinson raised in an intensely religious atmosphere, but she maintained that presence in her own life and work. It was forever a monumental concern Klein 2. Transcendentalism was a philosophic and literary movement that flourished in New England as a reaction against 18th century rationalism, the skeptical philosophy of Locke, and the confining religious orthodoxy of New England Calvinism Brown 1. Transcendentalism was transforming traditional religion and thus became another influence in Dickinsons poetry Brown 1. Emily Dickinson embraced Transcendentalism because it allowed her to leave her Puritan heritage behind her and express her views and opinions of the worlds and put them into writing Brown 1. Transcendentalism involved a rejection of the strict Puritan religious attitudes that were the heritage of New England, where the movement originated Edison 1. Transcendentalists were influenced by romanticism, especially such aspects as self-examination, the celebration of individualism, and the integral relation between nature and mankind Edison 1. As a result of the realization of her differing views, Emily Dickinson embraced Transcendentalism. The Transcendentalist movement began flourishing in the early 19th century America, especially in New England, was based on some of the concepts of Transcendental Philosophy. In America transcendentalism was mostly used in a literary form having a semi religious nature Transcendentalism 1. Transcendentalist saw a connection between the universe and the individual soul. Transcendentalists believed the soul of each individual is identical with the soul of the world, and latently contains all that the world contains Transcendentalism 1. Transcendentalism allowed Emily Dickinson to materialize from her Puritan heritage. It allowed her to discover her self-worth by realizing that what she felt in her heart was significant of recognition Edison 1. Dickinson used Transcendentalism to help her to discover and confide her feelings in word and in the reader through verse Edison 1. Transcendentalism was a natural outgrowth both of a literary time when visionary ideas were powerfully set abroad and of personal, exuberant discovery of self in poetry Edison 1. As Transcendentalism was beginning to emerge, so was Emily Dickinsonquot;s soul Edison 1. Possibly the greatest indication that Dickinson had inclinations from transcendentalism was the amount of text in which nature takes a central role. Dickinson also seems to express a great admiration for natural things that might lead one to accept that she is seeing somewhat of an over soul in nature Emily Dickinson 3. While it is hard in many of her poems to grasp what exactly she is thinking in regard to religion, it also seems clear that she is not an atheist Emily Dickinson 4. Emily Dickinson wrote numerous poems that could be interpreted as having transcendental sympathies. The strong conflict of Puritanism and Transcendentalism in Emily Dickinsonquot;s poetry is what allowed her to become one of the greatest and most influential American poets of the nineteenth century Brown 1. Her obsession with life, death, and mortality could be derived /p Dickinsonquot;s love of nature expressed itself early as an appreciation of plants and animals in her own spacious garden, which she tended avidly throughout her life Hermitary 1. For most Romantics, however transcendental, nature served as an intermediary between man and God Bloom 50. Dickinson included nature in many of her works, emphasizing her romantic style of writing. To the Romantics Nature was precious because it was an earthly and material medium through which God could touch man and man could touch God Bloom 50. Romanticism represents a rebellion against Enlightenment thinking. It replaces a faith in reason with feeling as the stronger expression of what we are. It is restless with practical reality and prefers visionary longing and excitement to the complacency of everyday reality Intellectual Heritage 1. Romantics also emphasized the importance of individuality, uniqueness, and even the eccentric. The poetry of Emily Dickinson is one examples of American Romantic literature. Emily Dickinsons reclusive and anti social nature could be considered a sign of her uniqueness or an eccentric attitude that was emphasized by the Romantics. Dark Romanticism places its emphasis on the tragic dimension of life. Dickinson is often thought of as a tragic figure, and some of her poems about death fit the description of dark romanticism. Dark Romanticism also shows awe at human nature, struggle, suffering, mortality and mans relationship with God Loflin 1. Mystery and the reality of evil are also key themes seen in Dark Romanticism Loflin 1. Dickinsons poems seek to complete a voyage and prove the strength of the imagination against the stubbornness of life, the repression of an antithetical nature, and the final territory of death. Emily Dickinson was affected by various movements of her time as well as influencing and guiding the futures of some of those movements. Her poetry reflects ideas from feminism, Puritanism, transcendentalism, and romanticism. Her own uneasiness about her own religious ideas, decisions and the lack of stability in her faith life may have been reasons for her focus on life and death. Her humor is demonstrated in some of her shorter poems, such as Faith Is a Fine Intervention, is still being examined especially by feminist critics. Dickinsons poetry shows elements of several different movements and ideas of her time. They contain elements of feminist humor, emphasize her inner conflict between religions especially her childhood religion of Protestantism and the new movement of Transcendentalism and her focus on nature also brings in elements of Romanticism.

Understanding of Natural Language

Question: Discuss about the Understanding of Natural Language. Answer: Introduction: During analysis it has been found that there is a vast difference between the formal programming language and natural language (Dzikovska et al. 2014). Programming language is also a natural language but includes the concept of pragmatics, semantics and syntax. A digital machine does not understand the instruction provided by a human, in order to convert a formal language into a machine readable code Boolean algebra and computer programming language is used. When, a user is just starting out with programming, on JVM or other platforms the problems can easily run (Ince, Hatton and Graham-Cumming 2012). The person who is not aware of the computer coding will face problems as it is different from natural language. In programming language a single word means a keyword and that cannot be used in different places but in natural language there are many words which means based on situation and culture (Nivre 2015). For example, a single word leave can be expressed in two different ways due to different situation. She loves to play on her school leaves. Again they do not want their mother to leave them alone. Based on the situation and culture the two sentences means different. Do you know what time it is sentence has different meaning on different situation. It either is a question that somebody can ask someone to know what the time is. On the other hand, it can be used to express the anger such as look at the watch; do you know what time it is? There are many phrases that look similar but possess different meaning: You do not want to do that, am I right You do not want to do that!! Tell me about this expressing in such a way where the speaker already knows about the thing or it may be used as simply tell me about this please, where somebody is eager to knows about something. Two other phrases Do you have the time, it either be a direct question or it may be expressed in terms of anger, like Do you have time, to take me to the clinic? Two other sentences such as How did you find this job? it is a direct question. Whereas, How did you find this! it is an exclamation like how did you find this as was searching for this too long. References Dzikovska, M., Steinhauser, N., Farrow, E., Moore, J. and Campbell, G., 2014. BEETLE II: Deep natural language understanding and automatic feedback generation for intelligent tutoring in basic electricity and electronics.International Journal of Artificial Intelligence in Education,24(3), pp.284-332. Ince, D.C., Hatton, L. and Graham-Cumming, J., 2012. The case for open computer programs.Nature,482(7386), pp.485-488. Nivre, J., 2015, April. Towards a universal grammar for natural language processing. InInternational Conference on Intelligent Text Processing and Computational Linguistics(pp. 3-16). Springer International Publishing.

Mgt Company Analysis Beximco Pharma Essay Example

Mgt Company Analysis Beximco Pharma Essay MBA Program Summer Semester 2010 MGT506: Strategic Management School of Business United International University Dhaka Bangladesh 2010 Table of Content Topic Page 01. Historical Background03 02. Company profile03 03. Organizational Structure03 04. Market Scenario04 05. Business level Strategy Pursued05 06. Relationship between Business Level Strategy and Performance06 07. SWOT Analysis07 08. Possible Measures to Improve Performance08 Historical Background Beximco Pharma is a leading edge pharmaceutical company and is a member of the Beximco Group, the largest private sector industrial conglomerate in Bangladesh. The firm started operation in 1980, manufacturing products under the licenses of Bayer AG of Germany and Upjohn Inc. of USA and now have grown to become nations one of the leading pharmaceutical companies, supplying more than 10% of countrys total medicine need. Today Beximco Pharma manufactures and markets its own `branded generics for almost all diseases from AIDS to cancer, from infection to asthma, from hypertension to diabetes for both national and international markets. Company Profile Beximco Pharma manufactures a range of dosage forms including tablets, capsules, dry syrup, powder, cream, ointment, suppositories, large volume intravenous fluids, metered dose inhalers etc. in several world-class manufacturing plants, ensuring high quality standards complying with the World Health Organization (WHO) approved current Good Manufacturing Practices (cGMP). We will write a custom essay sample on Mgt Company Analysis Beximco Pharma specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Mgt Company Analysis Beximco Pharma specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Mgt Company Analysis Beximco Pharma specifically for you FOR ONLY $16.38 $13.9/page Hire Writer They also contract manufacture for major international brands of leading multinational companies. Organizational Structure BPL is completely governed and maintained by a corporate body. The chief of the organization is the Chief Executive Officer and the total operation is divided into Marketing, Sales, Commercial, Manufacturing, Finance and Accounting, Product Planning, Business Research and Development, and MIS departments each supervised by a director. Directors of the departments report directly to the CEO. Bearing the demands of dynamic environment in mind BPL designed its organizational structure as highly adaptive and flexible. It is a Learning Organization that has developed the capacity to continuously learn, adapt and change. In BPL employees are highly trained and empowered to handle diverse job activities and problems. They have minimal formalization with narrow span of control. The organizational members share information openly and collaborate on work activities. For internal communication, BPL follows a strictly formalized Intranet based electronic communication system as well as informal verbal communication. For external communication BPL uses both internet based electronic communication and an array of printed communication material. All the external communications are supervised, mostly by Director, Marketing and in some cases by Director, Sales. Market Scenario In Bangladesh the pharmaceutical sector is one of the most developed hi-tech sectors which is contributing in the countrys economy. The national companies account for more than 65% of the pharmaceutical business in Bangladesh. Except Beximco Pharma other leading companies are Square Pharma, Incepta Pharmaceuticals. Navana Pharma Ltd. , Opsonin Chemical Industries Ltd. , Aventis Pharma Ltd. Etc. Among them Square Pharma is the market leader at this moment. BPL follows Square Pharma at the 2nd position. The analysis of the two company’s financial data shows that for the year 2007-2008 gross profit of BPL was 1,629,514,837(BDT) and Square Pharma was 3,401,781,806 (BDT) . There are a number of reasons why BPL could not beat Square Pharma for the first position. The most relevant of them are stated here. ? Fewer Markets Served: Square Pharma serves a larger market than BPL while BPL concentrates on market focus. For example, unlike Square Pharma BPL does not do business in the credit market. They only serve the premium market. ? Producing Injectables: Again BPL does not manufacture or market Injectables where this is a huge market. In contrast, Square Pharma has a range of 44 injectables and has sold 28,289,000 units in the year 2007-2008. ? Product Range: BPL has a fewer range of products than Square Pharma does. BPL manufactures only over 300 products in comparison to Square Pharma’s over 500 products. In international market the main competitors for pharmaceutical companies in our country are India and China. The challenge faced in open market competition is the scarcity and unavailability of raw materials in local market. So, companies in our country have to import these materials from abroad (India, China and a few countries from Europe) at high price. Besides, the privileges of being LDC as a result of the Patent Law will no longer be in effect after 2015. Business level Strategy Pursued Beximco Pharmaceuticals Ltd. is a leading edge pharmaceutical company is acclaimed for its outstanding product quality, world-class manufacturing facilities, product development capabilities and outstanding professional services. Beximco Pharma is the pioneer in pharmaceutical export from Bangladesh and has received National Export Trophy (Gold), the highest national accolade for export, for record three times. Beximco Pharma has adopted several Business Level Strategies regarding growth and market focus with the view to achieving organizational goals. As Growth Strategy BPL have decided to enter into nine new international markets in Asia, Middle East, Pacific Islands, Africa and Central America and have registered 107 products in different markets. Besides, BPL signed a Long Term Arrangement with the Global Supply Division of UNICEF (Denmark) to supply 60,000 units CFC free metered dose inhaler product over a two year contract period. During the first quarter of 2008, BPL has entered into 3 new international markets- namely, Afghanistan, Kiribati and Solomon Islands. Their Short Term plan to build facility to manufacture Small Volume Parenterals (SVP), Opthalmic and Nebulizer Solutions has progressed as scheduled. They are planning to commence marketing of these products by first quarter of 2009. Their strategic strengths include strong recognition of brands, highly skilled work force and diversified business mix. Their two brands Neoceptin R (Ranitidine) and Napa (Paracetamol) are the top two selling brands in the Bangladesh Pharmaceutical market. Relationship between Business Level Strategy and Performance Beximco Pharma (BPL) is a leading edge pharmaceutical company is acclaimed for its outstanding product quality, world-class manufacturing facilities, product development capabilities and outstanding professional services. Its strategic strengths include strong recognition of brands, highly skilled work force and diversified business mix. Being a Learning Organization the core essence of Beximco Pharma is its entrepreneurial spirit in every sphere of its management. In this spirit, the tasks of each managerial function are carried out through Management by Objective approach. The recipient of three times `gold national export trophy, Beximco Pharma is the largest exporter of pharmaceuticals from Bangladesh. They are the only pharmaceutical company in Bangladesh received this highest national accolade for export, for record three times. They market their brands through their own professional sales and marketing teams in African, South Asian and other markets. The firm also supply products to renowned hospitals and institutions in many countries, including Raffles Hospital and K K Women Childrens Hospital in Singapore, MEDS and Kenyatta National Hospital (KNH) in Kenya, Jinnah Hospital, Agha Khan Hospital and Shaukat Khanum Memorial Hospital in Pakistan. Beximco Pharma is also an enlisted supplier of World Health Organization (WHO) and UNICEF. Beximco Pharma has a strong market focus and is anticipating continued future growth by leveraging business capabilities and developing superior product brands and markets. In particular they are very interested in developing a strong export market in USA and Europe. To meet the future demand they have invested over US 50 million dollar to build a new state-of-the-art manufacturing plant, confirming to USFDA and UK MHRA standards. This new plant will also offer contract-manufacturing facility to leading pharmaceutical companies, especially from Europe and US. Business level strategies developed by BPL help them to earn competitive advantage through quality products, superior services, and outstanding customer relationship. Innovation strategies have been the key to their success both in product differentiation and in product promotion. BPL had been the first-mover to bring Marketing Approach rather than traditional Selling Approach in local pharmaceuticals industry. BPL also believes in Focus Strategy and concentrates on a particular segment of the market. They strive to retain existing customers as well as to attract new ones. BPL has developed unique customer service through their Unbiased Medical Service. BPL has also developed superior human resource for earning competitive advantage in the market. Swot Analysis Strength Employee Empowerment Capability to Bring Innovation product differentiation Outstanding Product Quality World Class Professional Service Weakness Insufficient Working Capital Not Operating in Low Cost Market. Opportunities Ability to Retain Growth market Focus In difficult Operating Situations Ability to Exploit Opportunities of Patent Law as an LDC in International Market. Threat Strong Competitors in Domestic International Market. Political Instability Government International Regulations. Rising Trend of Material Price Possible Measures to Improve Performance Any organization is deeply effected by its environment. The macro political and economic environment of our country is so full of uncertainty that the managers of business organizations of Bangladesh face very difficult challenges to cope with the ever changing situations. The biggest challenge for the managers in the pharmaceuticals industry is the competition. Bangladesh is now self dependent in the pharmaceuticals the political and economic instability there are other factors like international and domestic laws and regulations, rising trend of material price, high rate of inflation, obsolete technology, increased security problem, dire country image etc which effect the job of managers in our country most. Bangladesh can substantially increase pharmaceuticals export if the government extends support to local producers after this year when WTO rules on pharmaceuticals for developed and developing nations comes into effect. From the next year, the developing countries will lose their patent rights to sell products. The main challenge for Beximco Pharma is now to bring down production cost to offer medicines in the international market at a competitive price. For this, raw materials must be produced locally. Producing countries will lose their rights to sell pharmaceutical ingredients at current prices after 2004 due to the WTO rules. However, the least developed countries do not have to provide any patent protection for pharmaceuticals until 2016 as the WTO has extended the deadline only for them through Trips (Trade-Related Aspects of Intellectual Property Rights). In the changed scenario, prices of ingredients will increase significantly, so countries will certainly loss their export markets. At present Bangladesh imports 80 percent of total raw materials required for the industry. Of the requirement, 70 percent comes from India while the rest comes from China, England, Switzerland, Germany and Malaysia. Countries like Kenya, Tanzania, Malawi and Uganda have a huge pharmaceuticals market for Bangladesh. At present, Bangladesh is exporting pharmaceutical products to over 50 countries of the world. The major markets for Bangladeshs pharmaceutical exports include Korea, Brazil, the Netherlands, Myanmar, Sri Lanka, Pakistan, Yemen, USA, India, South Africa, Ukraine, Vietnam, Kenya, Norway, Sweden, Indonesia and Hong Kong. To be successful, relentless contribution and dedication of the organizations management is very much needed. To compete in international as well as in local market in adverse situation the managers work has become much more difficult in today’s ever changing business environment. Developing plans in a dynamic situation demands critical analysis of the situation and strict adhering to the core principal of the organization. As Beximco Pharma is decentralized organization and core values are cherished by everyone within the organization, operating in dynamic situation is easier than it seems. The pharmaceutical industry in this country is undoubtedly one of the most promising industries. However, the industry is not operating without any problems. This part of the report states the possible steps that could be taken to mitigate the gravity of the difficulties that threat the industry. As one of the leading pharmaceutical company Beximco Pharma also faces these problems that are bar to achieve organizational goals effectively. To sort out these problems here some suggestions are recommended. Coping with Instable Economic State: To cope with the ever changing economic environment, the management of BPL should always be watchful and should constantly analyze the organization’s overall environment. As a learning organization BPL should keep their practices of flexibility to encourage innovation for the times of much needed change. Again, as Government is going to pass a new version of law, involving the pharmaceutical industry Beximco Pharma should prepare their arrangements to cope with the coming changed business environment. Handling Competitions: Since, BPL’s business strategy is to focus on particular segments of the total market they should be operating with the view to becoming the market leader of those areas. In the mean time, they should look forward to grow their business as much as possible both in national and international market. Negotiating with the Government: In order to ensure more prospects in the import and export activities of raw materials Beximco needs to negotiate to adjust several business laws and regulations with the Government. Such approach can be proved as a benefit of the company. Market Diversification: After 2015, privileges as LCD regarding Patent Act will expire. So BPL must get ready to compete in a more challenging situation in the international market where, India will be the biggest contestant. BPL will have to concentrate on the Generic medicines that are the products that are produced in mass scale and marketed by several companies under different brand name, where the formulation of this product is almost same. Prices of the products are under this category are competitive. Bangladesh mainly concentrates on this category, as labor cost is one of the lowest in the world. Again, Beximco pharma can operate on off-patent products as after years of business the formulations of Patent Medicines are sold in the market so that others can go into mass production. Thus the company can take a better position by maximizing profit in an open market economical condition. Conclusion In recent highly competitive medicine manufacturing sector, streamlined operations and effective business relations are essential. To improve information exchange with its many partners, Beximco Pharmaceuticals Ltd. decided to introduce leading-edge supplier and customer relationship management capabilities.